Seguro que si te preguntan las cualidades de tu mejor amigo, no tienes ningún problema en cantar sus alabanzas. Otra cosa bien distinta es si te preguntan por las tuyas. Muchas veces sólo por vergüenza, nos quedamos callados. Es verdad que hay quien tiene mucho desparpajo y enseguida sabe qué decir sobre sí mismo, pero esto son una minoría de personas.
El mercado ahora no está como para tener vergüenzas, el trabajo cada vez se encuentra más por contactos y saber venderse uno mismo es primordial para encontrar trabajo.
Los expertos nos dicen que lo que debemos tener en cuenta es que hemos de considerarnos como un producto al que hay que poner precio, nombre y envase. Y hay que saber qué bondades se pueden destacar. De nada sirve ser útil, fiable y sintonizar con tu mercado, empleador o jefe si eres invisible. Por eso hay buenos profesionales que se quedan estancados y hay otros mediocres que ascienden con rapidez. Saben hacer visibles sus logros aunque sean ridículos, o pertenezcan a otros. La visibilidad y la notoriedad acaban generando sensación de confianza. Si todo el mundo habla de ti, algo tendrás.
De poco sirve decir que eres el mejor candidato para ocupar un puesto o que te mereces ascender más que tus compañeros si no ofreces pruebas de que haces lo que prometes. Para conseguir esa confianza, lo mejor es que hablen bien de ti o que ofrezcas pruebas de que has hecho o puedes hacer aquello que aseguras.
Tienes que conocerte a ti mismo y buscar dónde puedes venderte. Qué puedes ofrecer y a quién se lo puedes ofrecer. De esta forma sabrás a qué empresas dirigirte y encajarás perfectamente en la oferta de trabajo.
La diferenciación es clave. Una vez que te conoces a ti mismo, sabrás cómo diferenciarte de los demás, qué es lo que te hace más válido que al resto de los candidatos.
Demuestra que tienes confianza y seguridad en ti mismo. No se trata de mirar a nadie por encima del hombro, pero sí de llevar la cabeza bien alta y de demostrar que lo que dices, lo dices con seguridad.
Y tú, ¿has pensado en cómo venderte?
Claramente el saber venderse en una entrevista laboral aumenta de forma impactante las opciones de ser contratatado,al final todo es marketing y somos productos los cuales dependiendo de nuestras caracteristicas nos hace mas o menos atractivos.
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