
18-mar-2010, 07:41
|
 | Super Moderator | | Fecha de Ingreso: noviembre-2008
Mensajes: 13.940
Gracias: 350
Agradecido 324 veces en 311 mensajes
| |
|
Y no sólo por tecnología, también por sus ingresos publicitarios que en los EUA crecieron en 2009 a pesar de que disminuyeron en todos los demás medios de comunicación como se puede apreciar:
Media industry ad revenue declined 12% year-over-year to $125.3 billion in 2009, according to a report issued by Kantar Media, the WPP-owned research firm formerly known as TNS.
The only major growth area: Online ad spending. Internet ads -- display only -- increased 7% in 2009, according to the report.
Meanwhile, TV ad spending fell 10%, as cable outperformed network TV, and spot spending fell dramatically, as political ads from 2008 weren't around in 2009. Magazines dropped 17%, newspapers and radio each dropped 20%, and outdoor fell 13%.
|