My name is Earl
That is what Earl Silas Tupper replied when asked him his name, but the most important thing was not his name if not his surname as it is the founder of Tupperware back in 1938.
The Du Pont chemical created in 1947 "wonderfully Bowl," a container for bath only two hundred grams in weight, with an attractive design, low cost, flexible and apparently indestructible. At the height of postwar economy, the company thought of a new sales system, which was a house scene, a group of housewives and a party. This was a social revolution because among other things, resulted in the incorporation of women into the workplace. In those meetings, a saleswoman in his own home demonstrated the virtues and advantages of the new containers were kept and how the properties of food, plus also had time to exchange recipes and household tips.
After becoming a millionaire with this product, Earl retired to live on an island bought the property in Central America, having divorced his wife and have renounced U.S. citizenship.
This company may represent two very important aspects of the situation that we live side by uin this is a good example of business that could benefit from the crisis and the other around an icon of reducing consumption and changing habits that awaits us many.
As shown, salvage a couple of recent news regarding:
- The menu cheap, with the richest crisis
13.4% of Spaniards who used to eat out has ceased to do so in recent months, according to a study by the Ministry of Agriculture. - Returns the lunchbox
The lunchbox has returned. Not that I would have gone, but the pricking of the bubble economy has enabled its revalorisation after years of neglect.
Even recently I read reviews in zone of what was shocking to see how the Tupperware was the star of a television ad for a popular soap ... you have the original announcement here, because it was running in the U.S. quite some time. As you can see, both the marketing as the crisis is global.
What is worrying is that this is an indicator of reduced consumption, to which we have to add some news of the following:
- Madrid consume up to 40% less in nightclubs by the crisis.
- Or even affect certain sectors to demand more "inelastic": Spain reduces its consumption of drugs
Ya see, neither the music nor drugs are being saved from burning. Although drug that produces subidones downturn and we have a bag, in which world at the moment it is best to stay out yesterday as the U.S. stock market fell more than 5% marking the lowest in 5 years.
And with no plans for rescue, or decreases in rates, with no hindrance to play the low, the FED, ECB and company are capable of lifting the spirits of investors. The maxim of "Buy the rumor and sell the news" for the moment not because it does not save after having heard all kinds of rumors, only to break the news. Everything is discounted, to a significant lowering of interest rates. Perhaps the only salvation is the extreme pesimisto there.
Recall what measures were announced for Spain:
- The Deposit Guarantee Fund increased to EUR 100,000 by the holder of deposits covered figure for Spanish banks.
- This will create a temporary fund from the Treasury of up to 50,000 Million Euros for the copmpra asset of the highest quality to provide liquidity in the markets.
So to finish this so intense and dark days we have left, I leave with you the usual summary of the press:
- Closely related to the "Tupper" Consumers are buying less and cheaper
- Bernanke opened the door to further cuts in tiposante dimension of crisis.
- The Federal Reserve should lower rates 0.75 points at once ...
- The ECB has room to lower rates, according to the IMF
- The IMF stands at $ 1.4 trillion bill for the crisis
- Spanish banks feared a mass departure of senior asset to Europe
- The governor of the Bank of Spain requires wages adjusted to the crisis
- The Nikkei collapses and a 9.37% drops to lowest in five years
Written by Carlos Lopez on Oct. 8, 2008 with 187 points.
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# 1, ecam
Disruption in the bag and increase the Euribor very strong today, unfortunately.